Branding

Accounting

The items cited in the AICPA’s recent “Accounting Firm Top Issues” survey are no different than they were decades ago.  This is very troubling. “Big Account Firm Issues” are Tactical, Not Strategic Accounting firms cite the following items as their biggest “issues”: finding qualified staff; workload compression; succession planning; retaining…

Accounting

Here’s a question.  Does your accounting firm know the difference between sales and marketing?  What about branding, sales and marketing?  Too many firms mix up these very different disciplines and it is going to put some accounting and professional service firms out of business in the future. Make no mistake…